How many times do you reckon they were looked at?
This is part of a new campaign by Nestlé fitness for breast cancer awareness. Something based around the idea of 'Everyone else checks out your breasts, why don't you do it yourself?'. The placed a hidden camera is a hot pink bra of an actress and asked her to simply walk around London. When you think you're being subtle, you're so not.
Good idea, well executed.
