Tinder Looking To Introduce Long-Called For Change
Tinder users listen up! The popular dating app is about to roll out some new changes to its messaging feature by giving women the option of blocking men from starting the conversation first.
According to a report from Market Watch, women will be able to choose an option that allows them to be the only one to send the first message, similar to the Bumble app. Commenting on the new changes, Mandy Ginsberg , Chief Executive of Match Group told Market Watch.
Often, women don’t really want the pressure of kicking off the conversation, but if they want it, that’s great.
Giving people the choice versus telling people how to engage is the big difference.
Ginsberg also said that the Tinder feature is not a reaction to any competitor but rather it has stemmed from years of talks at the company in relation to how its dating brands can improve its service for female users.
We have to constantly listen to what women want and address their needs, not just on Tinder but on all products.
The feedback that we’ve heard is that women don’t always want to be forced to make a move, so we want to give people the ability to choose
A launch date for the new update has yet to be announced.