€720: that's the average price of Christmas according to a report from the Ibec group's 'Christmas Retail Monitor' report. The sum is up, €26 more than last year's average spend. The total average spend, including living expenses for the average Irish house €2,587.
The Ibec report states that the total national sales for this christmas are expected to be €4.21 billion, an increase in €160 million over 2015. However, you can expect more bang for your buck as prices have been dropping thanks to Brexit affecting currency rates.
The report reveals that there's a lot of positive things about this year's festive season with things looking up for the majority of the country.
As prices fall the average disposable income has been rising, disposable income rose by 1.8% in the first half of 2016 and on top of that more people are employed this christmas. The employment market reached over two million people; the highest level of employment since 2008.
Finally the flurry of discounts we've been availing of has benefited the Irish consumer no end. Black Friday and post-christmas sales have meant that we're getting even MORE bang for our buck.
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The boom may not be back, but we're in a better place than we were last year.
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