The Underwhelmed Reaction To This Years John Lewis Christmas Ad

John Lewis has made a name for itself over the years for being the top dog when it comes to Christmas ads. From the man on the moon to the boxer on the trampoline, monty the penguin, each year they manage to knock it out of the park. Until now.

This year sees a child struggle to stay awake after playing with 'Moz' the monster all night. The festive advert is directed by Michel Gondry (of Eternal Sunshine Of The Spotless Mind fame) and cost seven million pounds to make.

Here is the video below:

On social media people have been queuing up to vent their disappointment at this year's effort:

John Lewis advert...I'm either half asleep or dim but I don't get it #Mozthemonster

— Hatty Midge (@hattymij) November 10, 2017

Hmm, a little bit let down this year with the #JohnLewis ad not pulling on my heartstrings this year? #MozTheMonster

— India Boryszczuk (@IndiaBoryszczuk) November 10, 2017

Sorry #MozTheMonster but Monty the penguin will always be the most adorable John Lewis Christmas ad character. #JohnLewis. pic.twitter.com/oqqB2FOiFP

— Jamie (@jmehough) November 10, 2017

Think @johnlewisretail have taken their foot off the pedal with this years #christmasadvert when others are upping the game #MozTheMonster

— Lori Jarvis (@Lorijarvo) November 10, 2017

Doesn't tug on heartstrings or make sense, boy annoyed with monster, monster farts, boy now friends with monster, plays all nights, tired all day, monster gets boy a light, monster disappears, boy loses friend he plays with but happy at the loss? Don't understand? #MozTheMonster

— Dan Jones (@AuthorDanJones) November 10, 2017